Display stand



Patented `Dec. 3, 1929 PATENT- OFFICE .ALFRED I. STOCXIAN, OF IBVINGTON,NEW JERSEY DISPLAY STAN Application led February 15, 1928. Seri-a1 No.254,381.

This invention relates to display stands and more particularly vof theeasel type.

The objects of the invention are topro vide a display stand which willreadily lie tion, and to obtain other advantages and results as may bebrought out in the following description.

Referrin to the accompanying drawing,

in which l' e numerals of reference indicate similar parts throughoutthe several views;

Figure 1 is a` perspective view of my improved display stand in use;

Figure 2 is a central vertical section of the same;

Figure 3 is a similar central vertical section showing a modifiedconstruction; and

Figure 4 is a face view of said modified construction showing the samelaid out fiat.

In the specific embodiment of the invention illustrated in said drawing,the reference numeral 1 indicates the body portion of the display standwhich may be of suitable size and shapefor both mounting a package 2which is to be displayed andwhich will furnish space for advertising theproduct and also a sucient amount of material so as to provide a properdegree of-strength of said body portion. If found desirable, wings 3, 3may be provided at each side of said body portion which can be bentbackwardly at an angle to the plane of the body portion for purpose ofappearance, re-enforcenient Vand for increased advertising space. Thesewings may be properly shaped to meet all of these requirements, and mayalso be arranged to rest at their lower ends u on the same surfacewiththe lower end o the. body ortion and at the same time permit the b yportion to tilt backwardly at a moderate angle.

The central part of the body portion is provided with an opening 4 ofsubstantially the circumferential dimensions of the box or other article2 which is to be displayed. In making the said opening 4, the material 5forming the body portion is sheared on three sides of a rectangularoutline and is scored as at 5 at the fourth side so as to enable thematerial of the body portion defined by the sheared and scored lines toform a tongue 6 which can be bent rearwardly on the scored line 5 toform a prop for the body portion. Preferably the scored edge is the oneadjacent the bottom of the body rtion as clearly shown in the drawing.ccordingly, the container2 being displayed can be inserted in theopening 4 and it will then rest upon the hinged end of the tongue 6,thereby preventing the tongue from swinging back on the scored line orhinging 5. This construction accordingly enables me to construct adisplay stand of cardboard and-utilize the article being displayed as ameans for retaining the prop in operative position.

Preferably the box or'article being displayedfi is frictionally held inposition by means of a tongue 7 at one edgeof the openin 4. In thepresent showing, I have located this tongue 7 at the top of the saidopening, and form the same by extending the side shearing for theopening a little beyond the required height for the opening relying uponthe resiliency of the materia forming the body portion to actuate saidtongue into frictional contact with the article being displayed. It is'not to be understood, therefore, that I confine myself to a rectangularshape, as it is within the scope of the present invention to vary theshape of the opening to correspond to theV particular article beingdisplayed. If found .desirable or necessary, I may also stamp out asupplemental tongue 8 from the prop 6 as shown in Figures 3 and 4, thissupplemental tongue 8 being free to swing out of the plane of saidtongue behind the article being displayed and retain said article withinthe openin 4 of the body por# tion. While this suppemental tongue 8 is-shown in the drawing as utilized in the device having a friction tongue7 to engage the 95 article, it will be understood that I do not confinemyself to use of both tongues 7 and v 8 at the same time. It is also tobe understood that I may glue or otherwise secure on the back of thematerial forming the display '100 stand suitable fabric or other11e-enforcements 9 at any or all of the lines of bending of thematerial. This use of fabric re-enforcement will lengthen the life ofthe display stand, adding to the durability at the points of greatestwear due to iexing of the material. I also deem it within the scope ofthe present invention to make other detail changes and modificationswithout departing from the Spirit or scope of the present invent-ion,and I do not wish to be understood as limiting myself to the exactconstruction shown, except as set yforth in the following claims whenconstrued in the light of the prior art.

Having thus described my invention, I

claim 1. A display stand comprising a body portion having upstandingportions angularly disposed with respect to a transverse plane so as tostrengthen said body portion for supporting the weight of an article tobe displayed, said body portion having an opening therein for receptionof said article and support thereof on an upstanding portion of saidopening and a tongue bent from said opening at one edge of the same,said tongue acting as a prop for the display stand and retained in itspropping relationship by posi; tioning of the article to be displayed insaid opening.

2. A display stand comprising a body portion having upstanding portionsangularly disposed with respect to a transverse plane sol as tostrengthen said body portion `for supporting the weight of an article tobe displayed, said body portion having an opening therein for receptionof said article and support thereof'on an upstanding portion of saidopening, a tongue bent from said opening at 'one edge of the same, saidtongue acting as a prop for the display stand and retained in itspropping relationship by positioning of the article to be displayed insaid opening, and means or retaining the article to be displayed in saidopening.

3. A display stand comprising a body portion having upstanding portionsangularly disposed with respect to a transverse plane so as tostrengthen said body portion for supporting the weightof an article tobe displayed, a prop cut out of said body portion thereby providing anopenin where the prop is cut out, said prop being lbent rearwardly fromthe lower upstanding edge of said opening at substantially right anglesto the body portion, said opening substantiall fitting the article to bedisplayed whereby t e upstanding portion of the body portion below theopening will support the said article in elevated position and saidarticle will engage flatwise against the hinged marginal end of saidproper and retain the said prop in said position at substantially rightangles to the body portion.

4. A display stand comprising a body portion having upstanding portionsangularly disposed with respect to a transverse lane so as to strengthensaid body portion or supportin the weight of an article to be displaye aprop cut out of said body portion thereby providing an openin where theprop is cut out, said prop being bent rearwardly from the lowerupstanding edge of said opening at substantially right angles to thebody portion, said opening substantiall fitting the article to bedisplayed whereby the upstanding portion of the body portion below theopening will support the said article in elevated position and saidarticle will engage fiatwise against the hinged marginal end of saidprop and retain the said prop in said position at substantially rightangles to the body portion, and a frictional tongue at the opposite endofsaid opening from said prop whereby said tongue and prop will pressagainst said article toward each other.

5. A display stand comprising a body portion, a prop bent atsubstantially ri ht angles to said body portion cut from said tion so asto provide an opening therein for u ody pori

